Don’t Buy Her Flowers was founded with a simple aim: to provide thoughtful gift packages for new mums, because they deserve something lovely just for them.

From launch we received requests to send our gifts for other reasons as well as after a baby arrived – birthdays, get well, bereavement and to say ‘it’s going to be ok’. We’ve had many reports of recipients crying when they open their package, overwhelmed that someone has thought of them.

So what’s wrong with flowers?

Although they are always lovely to receive, we wanted to create something that was more thoughtful and useful for mums and women at those times when they need it most. Something that encourages her to take ten minutes to herself. For new mums, we know having babies is amazing but it’s also a rollercoaster and can be hard. Knowing someone is thinking of you can be a huge boost and it turns out that our customers wanted to express that same sentiment to friends and family for all kinds of reasons.

Flowers say “I’m thinking of you”. A gift package from Don’t Buy Her Flowers says ‘I’m thinking of you, this package is all about you and I hope it makes you feel good’.

‘When I had my first baby, I received eight bunches of flowers. We didn’t have a lot of space and we certainly didn’t own multiple vases. I had to give them away or bin the least fresh to make way for the most recent. I also felt completely overwhelmed with everything – the baby, the visitors, the bodily functions – and trying to arrange flowers and then dispose of them was all a bit much, however pathetic that sounds. I found that other parents felt the same and Don’t Buy Her Flowers was born.’
Steph Douglas, creator of dontbuyherflowers.com

Read more about why Steph started Don’t Buy Her Flowers here.