With over 250 products to choose from, including beauty and TLC, alcohol, cosy socks and good books, Don’t Buy Her Flowers is set apart by ‘thoughtfulness’ because our customers can make a bespoke gift box that perfectly suits the person they are sending it to. It becomes a physical manifestation of a human gesture, each package beautifully wrapped and with a handwritten tag. We want the person receiving one of our gift boxes to know that someone has thought about them, choosing a gift box that is just right, whether it’s to celebrate, commiserate or offer the next best thing to a reassuring hug when they can’t be there.
Don’t Buy Her Flowers launched in 2014, starting with just three gift boxes and founder Steph packing orders in her spare bedroom. The idea came after Steph had her first baby and was inundated with beautiful bouquets of flowers. "When I had my first baby, I received lots of flowers yet I was feeling completely overwhelmed with everything – the baby, the visitors, the bodily functions – and trying to arrange flowers and then dispose of them was all a bit much, however pathetic that sounds. What I really wanted during that time was five minutes to myself, to drink a hot cup of tea, do something to soothe my weary body, or just to stuff my face with a biscuit or three. I found that other parents felt the same and that’s how Don’t Buy Her Flowers was born." Steph Douglas, creator of dontbuyherflowers.com
Launching in 2014 with her brother in law Alex in charge of the website and Steph’s connection with women through her blog, the business grew quickly and customers began asking for it to be broader than just for new mums. A year later, Steph had some help packing boxes and old school friend Hannah joined to run Customer Services. In 2016 Steph’s brother Chas became Head of Operations, moving the business out of Steph's house to set up a team and warehouse in Gloucestershire. During the pandemic Don’t Buy Her Flowers grew significantly, with customers looking for ways to connect with loved ones for birthdays, triumphs and hard times when they couldn’t in person. During this time we also developed our Corporate gifting; the growth of remote working combined with companies looking for better, more thoughtful ways to acknowledge and engage with colleagues and clients created a perfect opportunity for us - connecting is what we do! We’ve taken thoughtful gifting into the workplace, helping clients with bespoke briefs for welcoming new starters and rewards, branded gifts for launches and events, and tailored gifts as a sales tool with clients.
Eleven years on and thoughtfulness remains at our core - in the products we choose, the brands we work with, how we treat each other and, of course, our customers. Nothing makes us happier than hearing ‘it was the most thoughtful gift’, and we hear it a lot. At the end of 2025 we were acquired by Euroflorist group - that’s right, a flower delivery company bought Don’t Buy Her Flowers. We love this for us! Euroflorist believe in what we do at DBHF, and they want to expand what they offer to their customers to include brilliant, thoughtful gifts as well as flowers. We’re still the same team, with our warehouse still in Gloucestershire, but now with a bigger team and resource behind us to take us to the next level. We’re excited for the next chapter!