What we do
With over 250 products to choose from, including beauty and TLC, alcohol, cosy socks and good books, Don’t Buy Her Flowers is set apart by ‘thoughtfulness’ because our customers can make a bespoke package that perfectly suits the person they are sending it to. It becomes a physical manifestation of a human gesture, each package beautifully wrapped and with a handwritten tag.
We want the person receiving one of our packages to know that someone has thought about them, choosing a gift package that is just right, whether it’s to celebrate, commiserate or offer the next best thing to a reassuring hug when they can’t be there.
Don’t Buy Her Flowers launched in 2014, starting with just three packages and Steph packing orders in her spare bedroom. The idea came after Steph had her first baby and was inundated with beautiful bouquets of flowers.
When I had my first baby, I received lots of flowers yet I was feeling completely overwhelmed with everything – the baby, the visitors, the bodily functions – and trying to arrange flowers and then dispose of them was all a bit much, however pathetic that sounds.
What I really wanted during that time was five minutes to myself, to drink a hot cup of tea, do something to soothe my weary body, or just to stuff my face with a biscuit or three. I found that other parents felt the same and that’s how Don’t Buy Her Flowers was born.
Steph Douglas, creator of dontbuyherflowers.com
Launching in 2014 with her brother in law Alex in charge of the website and Steph’s connection with women through her blog, the business grew quickly and customers began asking for it to be broader than just for new mums.
A year later, Steph had some help packing boxes and old school friend Hannah joined to run Customer Services. In 2016 Steph’s brother Chas became Head of Operations, moving the business out of the house to set up a team and warehouse in Gloucestershire.
In the run up to Mother’s Day March 2020 it became clear that people wouldn’t be able to meet up with their families as news of a pandemic became serious, and with that the website was inundated with orders from people wanting to acknowledge their loved ones birthdays, triumphs and hard times. At points orders were 600% up on the previous year as more people found out about the business, which was a challenge but one the team were very grateful for.
DBHF were able to stay open throughout, growing the team and operations and, recognising that they were extremely fortunate at a time when so many were suffering, donating £30,000 to charities. The business now caters for many different recipients and occasions, most recently adding a package for Teenagers, and has a growing number of Corporate customers. The team are excitedly working on what happens next…